Growers in current production areas have access to more reliable, higher yielding and profitable high-value crop varieties.
Demand for high-value crops
Market intelligence ensures that opportunities to drive demand for high-value crops are identified and captured.
Constraints and opportunities for achieving yield potential
Key constraints and opportunities for improving the yield potential and reliability of high-value crops in current production regions are identified.
Improvements in yield potential and reliability
For each high-value crop, identified constraints and opportunities are addressed to accelerate the delivery of the tools and knowledge required to improve crop yield and reliability.