Growers in non-traditional production areas have access to varieties of high-value and profitable crops and knowledge of how to integrate them into farming systems.
High-value crop opportunities
Market intelligence ensures that opportunities with the potential to underpin the expansion of high-value crops are identified and captured.
Potential new production environments
For each identified high-value crop opportunity, new target production environments and key constraints and barriers to expansion are also identified.
Removal of barriers to expansion
Constraints to expansion are addressed for each prioritised high-value crop. The incorporation of high-value crops into farming systems in new production environments is facilitated.