GRDC Key Investment Target 2.2

  • Growers and other grains industry participants are able to identify, develop and implement opportunities for market differentiation.
  • Growers have the tools and knowledge to reduce the occurrence and impact of downgrading.
Opportunities for market differentiation

Opportunities for growers to maintain or improve grain prices through market differentiation are identified.

  • 2.2.1

    Growers understand the opportunities to maintain and/or improve the price of Australian grain through market differentiation, including:

    • matching grain functionality with end use markets
    • defining new market opportunities based on existing or new grain functionality attributes
    • exploiting Australian advantages in crop provenance, food safety, traceability and sustainability.
  • 2.2.2

    Growers and their advisers are motivated to take action to close the yield gap.

Capture of opportunities for market differentiation

Tools and knowledge that support growers and other industry participants to capture opportunities for market differentiation are identified, developed and delivered.

  • 2.2.3
    Growers and other grains industry participants have access to and knowledge of new tools for capturing and delivering opportunities to add value through differentiation.
  • 2.2.4
    Growers and other grains industry participants have access to new tools and knowledge to limit the prevalence and impact of the downgrading of Australian grain.

Last Updated: 29 Aug 2019 | Created: 23 Jul 2019